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Our goal is to make it easy for the general public to understand what’s in their pets products and bring awareness to the lack of regulations in the pet industry, because our pets deserve better.

Dog Running in Water


This all started after the founder, Curtis, went shopping for dog shampoo and noticed the ingredient labels were mislabeled or misleading and he couldn’t determine what was actually in the product.  After going home and researching the regulations for dog shampoo he found that there were no regulations at all and a label that includes any of the ingredients was not required.  He decided to create Floppy Ears based upon his experience in the personal care industry to highlight the poor industry practices and help the general public understand what is in their products.

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